Frequently Asked Questions

Think of a brand-trained GPT as your own personal assistant that actually gets your business. It’s a custom AI model we help you create, tailored to your brand’s language, tone, and values. The result? Content and responses that sound like they’re coming straight from your team, not a robot.

Our workshop focuses on ChatGPT because it’s one of the most versatile and widely accessible AI tools available today. ChatGPT offers unmatched flexibility for customisation, allowing businesses to train it with their unique brand data and create highly tailored outputs. This makes it an ideal foundation for building a brand-trained GPT that evolves with your business.

By narrowing our focus to ChatGPT, we can dive deep into the specific techniques, strategies, and best practices that maximise its potential. This ensures every participant walks away with a comprehensive understanding and a fully functional, custom AI solution.

Additionally, ChatGPT integrates seamlessly across various workflows, from marketing and customer support to operations and content creation, making it a game-changer for businesses ready to embrace AI. While we recognise there are other tools on the market, ChatGPT delivers the perfect balance of accessibility, scalability, and power to suit a wide range of needs.

Rest assured, the skills and principles you’ll learn in this workshop can often be adapted to other AI platforms in the future, but ChatGPT is where we’ve seen the greatest success in delivering real, immediate results for our clients.

Not much at all! If you’re comfortable with basic business tools (like uploading a document or using Google Drive), you’re already there. We’ve designed this workshop to be highly accessible, with clear guidance and hands-on support. No coding or AI wizardry required.

Shoot an email to [email protected] and we will provide access to our soon to launch 'Chat in a Box' - a DIY version of guided build and support.

To maintain the highest level of value and personalisation, we’ve capped the workshop at 15 participants. This ensures every attendee gets the attention and support they deserve.

Nope! The beauty of this workshop is that it sets you up to reduce - not add - subscriptions. By creating your own GPT and consolidating data,you’re setting up an AI system that saves money on other tools. All you need are the basics (like Google Drive), and we guide you from there.

Absolutely. This workshop gives your team a serious boost. Imagine freeing up hours of their time with an AI assistant that can generate first drafts, handle FAQs, and offer brand-consistent responses—all customised to your needs. Your team focuses on what matters while AI takes care of the routine work.

Not at all! Your brand’s human touch is irreplaceable. What this workshop does is give your team a powerful tool to handle repetitive tasks, freeing up your copywriters and strategists to focus on higher-value projects and creative work. It’s all about working smarter, not replacing talent.

Yes, definitely! We’ll show you how to customise your GPT to handle FAQs, engage customers, and assist with simple support requests. It’s perfect for creating consistent, branded responses across multiple functions.

You’ll see value right away. By the end of the workshop, you’ll have a fully functional, brand-trained GPT ready to use. You’ll also leave with actionable prompts and guidelines that you can implement immediately to start improving efficiency and brand consistency.

Not at all! We’ll give you easy ways to update your data and prompts so that your GPT grows with your business. Think of it as a flexible, evolving tool - one that you’ll know exactly how to manage after the workshop

Yes! You’ll have access to post-workshop resources and the option for further support if you want extra guidance. We’re here to ensure that your GPT serves your brand as effectively as possible, long after the workshop ends.

Because we believe in making transformative AI accessible. It’s a fraction of the $50,000+ big brands are paying for similar AI capabilities. Ourgoal is to empower SMEs with affordable, high-impact solutions—so you can get real value without breaking the bank. As you continue to structure your growth, we will be here if you need more bespoke assistance.

Not at all - your data stays with you. We guide you on how to structure and upload your data, but everything remains private and secure within your own systems. Turner & Co. is here to support, not to intrude!

Simple: it’s tailor-made for SMEs and brand-driven, no fluff. We focus on building a real, custom solution for your brand’s needs, not generic AI advice. And our process? No hype - just actionable, practical results designed to make AI work for you.